Grupo Peñaflor, Argentina’s leading wine producer and exporter, broke its bottled wine exports record in 2018 reaching 68m bottles, equalling 51m liters for a total value of US$174m.

Diageo has agreed the sale of its wine interests in Argentina to Grupo Peñaflor.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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